WordPress development services built around your outcome.
From custom WordPress development and web design to WooCommerce stores, on-page SEO, and Arabic RTL localization - here's every way I can help, backed by real results.
Seven core services.
one.
Designing and developing all kinds of websites - agencies, blogs, landing pages, portfolios, real estate, and LMS platforms - with fully responsive designs. Including converting PSD, XD, and Figma files into interactive WordPress websites.
- Custom theme development from Figma or scratch
- Expert-level Elementor design and development
- Gutenberg block development and Full Site Editing
- Plugin development and customization
- Multisite / multilingual configuration
- Clean, documented handoff - no black boxes
eCommerce solutions via WooCommerce with multiple payment gateways - PayPal, Stripe, Visa, and Mastercard - plus product, cart, and checkout pages built to convert. Proven by Smart Body Store's growth to 300,000+ SAR/month.
- Store setup and custom theme development
- Payment gateway integration (Stripe, PayPal, local)
- Custom checkout and cart flows
- Subscription and membership products
- Inventory and shipping configuration
Improving WordPress website performance - file and image compression, caching, and code cleanup for faster load times and better search rankings.
- Core Web Vitals audit and remediation
- CDN setup and caching rules (Cloudflare)
- Image optimization pipeline
- Critical CSS extraction and lazy loading
- Database cleanup and query optimization
Localizing and translating WordPress websites with full RTL support - professional bilingual Arabic/English websites for the Gulf and the wider Arab market.
- Bilingual English/Arabic site structure
- Full right-to-left layout mirroring
- Arabic typography and font selection
- Translated WooCommerce checkout and emails
- hreflang and per-language SEO metadata
Improving WordPress website security, identifying and fixing bugs found in the code, and keeping core, plugins, and themes safely updated.
- 24/7 uptime monitoring with alerts
- Core, theme, and plugin updates
- Weekly security scans
- Monthly performance reports
- Priority support and direct access
On-page SEO optimization - clean heading structure, unique metadata, internal linking, and content structured for search engines and AI assistants.
- Technical SEO audit and remediation
- Schema.org structured data implementation
- XML sitemap and robots.txt setup
- On-page optimization guidance
- Core Web Vitals for SEO ranking
Migrating and transferring websites between hosts, servers, and local environments - with no data loss and minimal downtime.
- Host-to-host migrations with zero downtime
- HTTP to HTTPS migration
- Plugin conflict diagnosis and resolution
- White screen of death / PHP error fixes
- Database repair and recovery
Me vs. the alternatives.
An honest side-by-side - so you can make the right call for your project.
What you need
Fouad Abuhattab
Large Agency
Cheap Freelancer
Custom WordPress development
✓ Senior-level
✓ Team-based
~ Limited depth
WooCommerce & e-commerce
✓ Full custom
~ Often template
✕ Basic only
Core Web Vitals optimization
✓ Every project
~ Extra cost
✕ Rarely included
Response time
✓ Within 24 hrs
✕ 3–5 business days
~ Unpredictable
Ongoing maintenance included
✓ Optional retainer
✓ Paid retainer
✕ Usually not
Direct communication
✓ Direct line to me
✕ Account manager
~ Inconsistent
Clean, documented code
✓ Always
~ Varies by team
✕ Often poor
Transparent, fixed pricing
✓ Fixed-scope
✕ Often inflated
~ Varies
Arabic RTL & localization
✓ Core specialty
~ Specialist required
✕ Out of scope
Simple, transparent pricing.
Fixed-scope engagements - no surprises, no scope creep billing. Where a project lands in its range depends on page count, custom design work, how deep the Arabic version goes, and integrations. Every project includes a written proposal before any work begins.
Per project · one-time
- Custom WordPress site (up to 8 pages)
- Responsive, mobile-first design
- RTL-ready build (Arabic-safe layout)
- Contact form setup
- Basic SEO setup (meta, schema)
- 30-day post-launch support
- WooCommerce / e-commerce
- Custom plugin development
Per project · one-time
- Custom WordPress theme (unlimited pages)
- WooCommerce store setup
- Bilingual Arabic/English site
- Speed optimization (Core Web Vitals)
- Full on-page SEO optimization
- 90-day post-launch support
- One API / third-party integration
- Custom plugin development
Scoped per project or retainer
- Everything in Professional
- Custom plugin & API development
- Full localization (WooCommerce + SEO)
- Ongoing maintenance retainer
- Priority support (same-day response)
- Monthly performance reporting
- Quarterly strategy reviews
- Dedicated dev hours
Questions I get most.
Still have something specific? Send me a message - I respond within 24 hours.
Timeline depends on scope. A standard 8-page WordPress site takes 2–3 weeks. A full WooCommerce store with custom integrations typically runs 4–6 weeks. Every project starts with a written scope document that includes a firm timeline - you'll know the delivery date before any work begins.
Yes. Every project includes a 30-day or 90-day post-launch support window depending on tier. After that, I offer flexible maintenance retainers that cover updates, security monitoring, uptime alerts, and priority support. Most clients find a maintenance retainer costs less per month than a single emergency fix.
I start with a full Core Web Vitals audit using Lighthouse, WebPageTest, and GTmetrix to establish a baseline. Then I work through the stack systematically - server-side caching, image optimization, critical CSS, JavaScript deferring, database cleanup, and CDN configuration. I retest after each change, and the engagement doesn't close until your scores reflect the work.
Absolutely - most engagements are improvements to an existing site, not greenfield builds. I'll audit what you have, give you an honest assessment of what's worth keeping, and scope only the work that creates real value. I also handle migrations between hosts and DNS changes without downtime.
Fixed-scope for all project work. I write a detailed proposal that lists every deliverable, the timeline, and a firm price - then I hold to it. If you ask for something outside the original scope mid-project, I'll tell you the cost before doing it. No surprise invoices. Maintenance retainers are monthly flat-rate.
Yes. I work with several agencies on a white-label basis - they bring the client relationship, I deliver the technical work under their brand. Full NDA and confidentiality as standard. If you're an agency looking for a reliable WordPress technical partner, reach out.
Not sure which service you need?
Book a free 30-minute consultation. I'll listen, ask the right questions, and tell you exactly what would move the needle for your site.