Fouad Abuhattab - WordPress Developer & Consultant

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Speed Optimization

Speed isn't optional. It's a ranking signal.

Core Web Vitals are now a direct Google ranking factor. A slow WordPress site costs you rankings, users, and revenue every day it stays slow. I fix that - systematically, measurably.

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96/100
Lighthouse score after rebuild

Smart Body Store went from 22 to 96 on mobile - the full before/after is further down this page.

100x
Store revenue growth

Smart Body Store - performance, SEO, and UX improved continuously over 3 years.

6+
Years optimizing WordPress

File and image compression, caching, and code cleanup on every project.

100%
Responsive on all devices

Every optimized website is verified across desktop, tablet, and mobile.

What the work covers

A systematic audit and remediation - not a plugin install.

Speed optimization is not running a plugin and calling it done. It's a layered process from server to browser.

Performance Audit

  • Baseline CWV report (Lighthouse, GTmetrix, WebPageTest)
  • Waterfall analysis - every resource mapped
  • Render-blocking resource identification
  • Server response time (TTFB) diagnosis
  • Real User Metrics (CrUX data) review

Server-Side Optimization

  • Browser caching and cache-header rules
  • Full-page caching (NGINX / LiteSpeed)
  • PHP version upgrade and compatibility check
  • Database cleanup and query indexing
  • GZIP / Brotli compression

Front-End Optimization

  • Critical CSS extraction and inlining
  • JavaScript defer and async loading
  • CSS/JS minification and bundling
  • Font loading optimization (font-display: swap)
  • Render-blocking resource elimination

Image Optimization

  • WebP conversion for all images
  • Lazy loading implementation
  • Responsive image srcset configuration
  • Image CDN integration (Cloudflare / BunnyCDN)
  • LCP image preloading

CDN & Hosting

  • Cloudflare setup and rules configuration
  • Static asset CDN integration
  • HTTP/2 and HTTP/3 enablement
  • DNS TTL optimization
  • Hosting upgrade recommendations

Post-Optimization Report

  • Full before/after CWV comparison
  • Written summary of every change made
  • 14-day monitoring period
  • Fine-tuning based on real user data
  • Agreed Lighthouse score target
Real results

The numbers before and after.

From the Smart Body Store engagement - redesign, SEO improvements, and bug fixes.

Before
3K SAR

Monthly revenue before the rebuild - a slow store with weak SEO and unresolved bugs.

  • Lighthouse score: 22/100
  • LCP: 11.2s
  • CLS: 0.38
  • TTFB: 2.8s
After
300K+ SAR

Monthly revenue after - compressed assets, caching, clean code, and on-page SEO.

  • Lighthouse score: 96/100
  • LCP: 1.4s
  • CLS: 0.02
  • TTFB: 0.28s
FAQ

Common questions.

Yes - I work to a target score (typically 90+ on mobile) and continue tuning until we reach it. If the score target isn't achievable due to factors outside my control (e.g. third-party scripts you can't remove), I'll be upfront about that before we start.
Not always. Many sites can be significantly improved without touching the theme or changing hosts. I'll audit your current stack and tell you the highest-impact changes first. A server upgrade is only recommended if TTFB is the primary bottleneck and can't be resolved through caching.
I include a 14-day monitoring period after optimization closes. If something changes in that window - a plugin update, a new third-party script, a CMS change - I'll diagnose it at no extra cost. I also provide a written optimization guide so you can avoid introducing the same problems again.

How fast is your WordPress site?

Book a free consultation and I'll run a live audit with you - no commitment required.

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